Most agencies set up your campaigns and disappear. We don't. Real paid media is a weekly job, not a quarterly one. Google. Meta. LinkedIn. Outbound. Built, optimized, and reported on every single week — by people who've actually moved the number.
Setup happens once. Optimization runs forever. Most agencies skip the second part. We treat it as the actual job.
Conversion tracking installed and verified. Audiences built. Negative keyword library seeded. Naming conventions locked. Ad accounts structured for clarity, not chaos.
Initial campaigns live within 5–10 business days. We don't wait for "perfect." We ship, measure, and adjust. The market tells us what's working faster than any audit can.
Search terms reviewed weekly. Bids adjusted. Negatives added. Creative tested. Budget reallocated to winners. This is the work most agencies skip — and the work that actually compounds.
Once we've isolated winning campaigns, audiences, and creative, we scale spend deliberately. New geos, new angles, new platforms — only when the math says yes.
We don't pretend to be best at every platform. These are the four where we've spent enough money, lost enough money, and made enough money to be genuinely useful.
Search, Performance Max, Demand Gen, YouTube. The workhorse for high-intent acquisition. We treat search query reports like they're sacred — because they are.
For demand generation, retargeting, and brand awareness at scale. iOS 14.5 didn't kill Meta — it killed lazy Meta. We run it tight.
For B2B, professional services, and high-ticket SaaS. Expensive per click, but cheap per actual buyer if you know what you're doing. Most don't.
For when paid media isn't enough. Cold email sequences, LinkedIn outreach, and intent-based lists. Built in partnership with our sister brand for SDR-grade outbound.
You don't have to take our word that we're "managing" your account. Here's exactly what happens — and when. Every week. Every month. Every quarter.
| Cadence | What we do |
|---|---|
| Weekly | Search query review · negative keyword additions · bid adjustments · pacing review · creative health check · weekly scorecard delivered |
| Bi-weekly | New ad creative shipped · A/B test launched · landing page conversion review · attribution sanity check · async strategy update |
| Monthly | Full performance report w/ executive summary · CAC & ROAS by channel · 30-min strategy call · next-month plan locked |
| Quarterly | Channel rebalancing · audience refresh · creative library overhaul · annual planning & budget recalibration |
Anyone can launch a campaign.
The job is what happens after.
Bob Clary / Founder, Purple Frog
Most paid media accounts are leaking 30–50% of spend on bad search terms, broken tracking, or dead creative. Send us your account access — we'll find it. Free, in 48 hours.