No 47-page onboarding deck. No "discovery sprint" that takes six weeks before anything ships. Here's the actual play, week by week. Including what we charge, what we don't do, and how to fire us if it isn't working.
Most agencies will tell you "the first 30 days are about discovery." That's a stall. Here's what actually happens — every engagement, no exceptions.
Read access to Google Ads, Meta, GA4, GSC, CRM. We review 90 days of data and produce a 5-page diagnostic before you sign past month one.
Paused-budget reallocations, three to five fixed pages for AEO, the first new ad creative pushed live. You feel the engine running before month one closes.
Conversion tracking rebuilt. Schema markup added. Cold-traffic audiences rebuilt. You get the 90-day playbook — yours to keep, even if you walk.
Now we're optimizing rather than fixing. Weekly experiments. Negatives. Asset rotation. AEO mention tracking. Month-over-month lift starts here.
90-min review with the senior strategist. If we're not delivering, we say so first. Most agencies coast here. We make it the most rigorous review of the year.
The single biggest predictor of whether an agency relationship survives past month six is whether the agency is publishing a Monday morning update — even when the news is dull. Here's our standing rhythm.
Written updateFive bullets: what shipped, what's testing, what we're worried about. Sent before 11 AM ET. Never missed.
Optimization sweepBid adjustments, search query mining, creative rotation, AEO citation check. Internal — surfaces only if material.
Weekend prepBudgets verified. Pacing set. On-call protocol active. We don't run scared on Saturdays.
60-min reviewLed by your senior strategist — the same person who sold you. If it's been handed to a junior, fire us.
90-min auditWhat we got wrong. Where we're underperforming. What to change. The call most agencies skip — we make it mandatory.
No "let's get on a call to discuss budget." Three paths, all priced upfront. The same offer ladder we use publicly.
A senior strategist hand-audits your domain, scores 8+ competitors, and emails a 90-day playbook within one business day. Get it at /free-score. No credit card.
Everything in the free audit, plus prescriptive copy: actual ad headlines, AEO-rewritten page sections, and the prompt structure to test in ChatGPT/Perplexity. Resell rights included for one business.
Fully managed. Weekly optimization, monthly strategy reviews, all three services running together. Month-to-month — no annual lock-in. 30-day notice. Refund the last month if you walk because we underperformed.
Most agencies will say yes to anything to win the deal, then scramble. Here's what we explicitly don't take on. If you need these things, we'll refer you to people who do them well.
We don't build sites. We optimize them, write for them, and make them rank — but if you need a new site built, you need a Webflow/Framer specialist or a Wordpress developer.
Influencer outreach is a different muscle than performance marketing. We respect it. We don't run it. There are agencies who specialize in this.
We can support digital PR for AEO mention-building, but if you need a true press strategy with embargoes and journalist relationships, hire a PR firm.
That's our sister brand Dyntyx's lane. They build internal AI ops — chatbots, automations, custom apps. Different beast.
The math doesn't work for either side. Below that spend tier, you're better off with our $99 self-serve playbook and a freelancer for execution.
We're specialists in legal, finance, B2B SaaS, healthcare/fertility, premium e-commerce, and independent insurance. We turn down fits outside these. The expertise compounds. Generalist agencies don't have that.
Most agency contracts make this hard. Ours doesn't. The fact that you can leave any month is exactly why we work hard every week.
"If month four doesn't feel as sharp as month one, fire us. And we'll refund the last month."
Bob Clary / Founder, Purple Frog
Run a free Marketing Score. Five minutes. You'll see exactly where you stand against your top three competitors — and whether a Purple Frog engagement makes sense for your business. No credit card. No pitch attached.