We've built marketing programs for independent P&C agencies, commercial brokers, and life/Medicare practices. We know how local insurance actually competes. We know what carrier rules will and won't approve. And we know that competing with GEICO on Google Search is a losing strategy — until you stop trying to.
Most agencies pitching independent insurance shops have never read a carrier marketing rule. They think the answer is buying leads from third-party sites. They think you can compete head-to-head with GEICO on Google. We've seen what actually works — and it's not any of that.
Every agent in your county is fighting for the same Google Business Profile rankings. Most of them have terrible reviews, broken NAP citations, and zero local content. Local SEO is still where independent agencies win — and most are leaving it on the table. We treat GBP, citations, and local content as a real channel, not an afterthought.
Auto-Owners has rules. Travelers has rules. Erie has rules. Most agencies don't even know which approved logo file they're supposed to be using. We pre-flight every campaign against carrier marketing guidelines so you don't lose your appointment over a Facebook ad.
CMS Medicare advertising rules are stricter than anything else in the insurance vertical. Pre-approval requirements, disclaimer rules, scope-of-appointment dynamics. Most agencies running Medicare ads are violating CMS guidelines and don't know it. We do know it — and we run programs that don't put your agency at risk.
You're paying $30+ per lead to a third-party site that's selling that same lead to four other agents. That's not a marketing strategy. That's a tax. We help independent agencies build owned-traffic programs — Google, local SEO, organic — that produce exclusive leads at lower cost over time.
The same Get Found / Get Leads / Get Content engine — tuned for how policyholders actually search, compare, and buy from local agencies.
Independent insurance covers a lot of ground. P&C, commercial, life, Medicare, specialty — each has different unit economics, different sales cycles, different compliance rules. Here's where we have repeatable plays.
Auto, home, umbrella. Local SEO heavy, GBP-led, cross-sell programs to existing book.
Mid-market commercial lines. Industry-vertical specialization, LinkedIn + content authority.
Producer-led acquisition. Long-cycle nurture, education-led content, referral programs.
CMS-compliant lead generation. T65 birthday targeting, AEP/OEP cadence, ETR-disclosure-aware copy.
Open enrollment cadence. Broker-of-record programs, HR partnership content, employee comms.
Class-code-specific targeting. Comparative-risk content, audit-defense positioning.
E&O, D&O, cyber, EPLI. Vertical authority content, decision-stage targeting.
Agents leaving captive (State Farm, Allstate). Brand transition, book-of-business retention, new-agency launch.
Every campaign goes through carrier marketing-rule pre-flight before launch. For Medicare specifically, we follow CMS marketing guidelines down to the disclaimer text. We've watched too many agents lose their license over a non-compliant Facebook ad to take it casually.
Worth saying clearly: we are not your compliance attorney. Your agency principal and your DOI hold final responsibility. But we won't bring you copy your carrier (or CMS) would reject — and we'll flag risk before it costs you an appointment.
Local insurance is won on Tuesday morning. Not at Q4 review.
Bob Clary / Founder, Purple Frog
30 minutes. We'll review your local SEO, your paid spend, your lead-gen sources, your Google Business Profile, and your renewal/cross-sell programs — and tell you straight where the gaps are.