We've run paid media and SEO for SEC-regulated advisors, RIAs, 1031/DST sponsors, and independent insurance agencies. We know what you can and can't say. We know how the regulators read a Facebook ad. And we know how to grow a firm without putting it at risk.
Most agencies pitching wealth firms have never read a SEC ad rule. They write copy that would make your CCO have a panic attack. They target audiences your custodian won't even let you onboard. We've sat through enough compliance meetings to know better.
"Guaranteed returns." "Top-performing." "Best advisor in town." Your competitors' ad copy is full of them — and the SEC is paying attention. The agencies running those ads aren't your peers. They're a liability you don't need. We write copy that converts within the rules.
Meta killed most income-based targeting. LinkedIn is the only place left where you can reach $1M+ household income with any precision — and most agencies don't know how to run it. We do. Plus first-party data, lookalikes, and intent-data integrations that survived iOS 14.5.
It can take 18 months from first ad click to a funded account. Most attribution models are useless at that timeframe. We build multi-touch attribution that actually works for considered-purchase finance — measuring micro-conversions that lead to big ones, not just last-click.
Your B-D won't approve YouTube ads with talking heads. Your custodian's compliance flag will reject 60% of LinkedIn copy. We've already had these fights at other firms. We pre-flag risky angles, propose compliant alternatives, and ship faster as a result.
The same Get Found / Get Leads / Get Content engine — tuned for how affluent investors actually search, evaluate, and choose advisors.
Financial services is a stack of very different businesses. We're not pretending to be best at all of them. These are the verticals where we've built repeatable playbooks and have the war stories to prove it.
Fee-only advisors, $50M–$1B AUM. LinkedIn-led acquisition, fiduciary positioning, long-cycle nurture.
HNW & UHNW segments. Geo-targeted, multi-touch attribution, content-led trust building.
1031 sponsors and DST issuers. Investor education, accredited-investor targeting, compliance-aware creative.
Independent B-Ds and hybrid practices. Recruiting marketing, compliance-pre-flighted creative.
Independent agencies. Local SEO, Google LSA, quote-form conversion optimization.
Specialty lines, mid-market commercial. LinkedIn ABM, sector-specific content, vertical campaigns.
Year-round acquisition (not just tax season). Owner-led marketing, niche-vertical positioning.
Adjacent to wealth advisory. Long-cycle, content-led, family-stage targeting.
Every campaign goes through compliance pre-flight before it touches your CCO's inbox. We've shipped marketing programs through enough Forms ADV, FINRA reviews, and B-D approval queues to know what passes and what doesn't.
Worth saying clearly: we are not your compliance counsel. Your CCO has final sign-off on every claim. But we won't bring you copy your CCO would reject in the first place — and we'll flag risk before it costs you a 30-day approval cycle.
In wealth management, the best ad copy is the one that doesn't get flagged.
Bob Clary / Founder, Purple Frog
30 minutes. We'll review your current marketing — paid spend, SEO, creative compliance, attribution setup — and tell you straight: where you're being overcharged, where you're at regulatory risk, and where you'd see lift fastest.