Working notes from the Purple Frog team. AEO, paid media, content, and the unglamorous reality of growing a B2B business in 2026.
Everyone's freaking out about AI search like it's some new beast. It isn't. It's a new front door to the same library — the library still rewards the same things. Here's what actually matters.
Google would love you to set a budget and forget. We'd rather you knew what was happening inside. A field guide to making PMax less opaque — including when to fire it entirely.
After 20 years on both sides, I can tell you exactly why most agency relationships die at the 6-month mark. It isn't performance. It's something more boring than that.
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