We've worked in fertility, specialty practice, and patient-acquisition marketing for over a decade. We know what HIPAA actually permits. We know how patients in difficult situations actually search. And we know that "schedule your consult today" is not how trust gets built.
Most agencies pitching healthcare practices have never actually shipped a HIPAA-compliant program. They run pixel-tracked ads on conditions. They write "miracle" copy a regulator would shut down. They treat fertility patients like they're shopping for sneakers. We don't.
The Meta Pixel scandal and HHS guidance on tracking technologies changed the landscape. Most agencies are still using pixel-tracked conversion ads on health conditions. That's a HIPAA violation waiting to be written up. We build measurement programs that work without exposing PHI to ad platforms.
Fertility patients have been trying to conceive for years. Specialty patients have already seen three doctors who couldn't help. "Book your consult today!" copy is offensive in this context. It also doesn't work. We write copy that respects what patients are going through — and converts better because of it.
Patients research conditions privately for weeks before they call. They visit your site multiple times before they ever submit a form. Last-click attribution is fiction in healthcare. We build conversion programs around the actual patient journey — one that respects their privacy and rewards your patience.
Google restricts certain health-related advertising. Meta's policies on health, weight loss, and reproductive content are aggressive. You can't target by condition. You can't talk about results in concrete terms. We've been working within these rules for years. We know what's actually possible.
The same Get Found / Get Leads / Get Content engine — tuned for how patients actually search, evaluate, and choose specialty providers.
Healthcare isn't one market — it's a hundred markets stacked together. We've built repeatable programs in the verticals where the patient journey is private, considered, and high-stakes.
Long, private, emotionally weighted patient journeys. Empathy-led content, multi-touch attribution, treatment-stage targeting.
Cardiology, gastro, derm, rheumatology. Symptom-stage SEO, provider authority, referral-program marketing.
Higher-intent, more competitive paid markets. Local SEO + Google LSA + Meta with first-party retargeting.
Therapy practices, telehealth, group practices. Stigma-aware content, insurance-rule navigation, modality-specific positioning.
D2C health platforms. Acquisition-LTV math, retention-driven content, regulatory-aware claims.
HNW patient acquisition. Premium positioning, long-cycle nurture, referral-driven brand.
ASCs, specialty surgical practices. Procedure-specific SEO, surgeon-led authority content, insurance navigation.
Diagnostics, supplements, wellness platforms. Compliance-aware claims, content authority, conversion optimization.
Every campaign goes through HIPAA pre-flight before it launches. We've shipped marketing for fertility, specialty, and telehealth providers — and we've sat through enough OCR enforcement actions in the news to know what's at stake.
Worth saying clearly: we are not your privacy counsel. Your compliance officer has final sign-off on PHI handling. But we won't bring you tracking setups or copy that put your practice at risk — and we'll flag risk before it shows up in an HHS letter.
Healthcare marketing that doesn't sound like an insurance pamphlet.
Bob Clary / Founder, Purple Frog
30 minutes. We'll review your patient acquisition program — paid spend, SEO, tracking compliance, content empathy, conversion paths — and tell you straight where the gaps are.